The Hidden Cost of Cooking: Your Time
When people think about meal kits, they usually focus on the cost. But there’s another currency that’s just as valuable: your time.
Think about your typical week. How much time do you spend:
- Deciding what to cook?
- Researching recipes?
- Making shopping lists?
- Driving to the grocery store?
- Wandering aisles looking for ingredients?
- Measuring and organizing ingredients before cooking?
For most people, that adds up to 3-4 hours per week. Over a year, that’s 156-208 hours - or roughly 20-26 full work days spent on meal planning and shopping.
What if you could get all that time back?
The Real Time Breakdown
Let’s break down exactly where your time goes when you cook from scratch:
1. Meal Planning (30-90 minutes/week)
This is the mental overhead that most people don’t even realize they’re doing:
- Researching recipes: 15-30 minutes
- Deciding what to cook: 10-20 minutes
- Making shopping lists: 5-10 minutes
- Checking what you already have: 5-10 minutes
- Dealing with “what’s for dinner?” stress: 10-20 minutes
Average: 45-90 minutes per week
2. Grocery Shopping (60-120 minutes/week)
Even if you’re efficient, grocery shopping takes time:
- Travel to the store: 10-20 minutes (round trip)
- Walking through the store: 20-40 minutes
- Finding specific ingredients: 10-20 minutes
- Waiting in checkout: 5-10 minutes
- Unloading groceries at home: 5-10 minutes
Average: 60-120 minutes per week
3. Ingredient Prep (15-45 minutes/week)
Before you even start cooking, there’s prep work:
- Measuring ingredients: 5-15 minutes
- Organizing ingredients: 5-10 minutes
- Washing and prepping produce: 5-20 minutes
Average: 15-45 minutes per week
Total Time Spent: 2.5-4.25 Hours Per Week
That’s 130-221 hours per year - time you could spend on hobbies, family, exercise, or just relaxing.
How Meal Kits Save Time
With meal kits, most of this time disappears:
✅ No Meal Planning Needed
Meal kits come with recipes already chosen. You just:
- Browse the menu (5 minutes)
- Select your meals (2 minutes)
- Done.
Time saved: 30-90 minutes per week
✅ No Grocery Shopping
Your ingredients arrive at your door, perfectly portioned. No:
- Driving to the store
- Wandering aisles
- Waiting in checkout
- Unloading groceries
Time saved: 60-120 minutes per week
✅ Minimal Ingredient Prep
Everything comes pre-measured and organized. You just:
- Open the box
- Follow the recipe card
- Start cooking
Time saved: 15-45 minutes per week
Total Time Saved: 2-4 Hours Per Week
That’s 104-208 hours per year - equivalent to 13-26 full work days.
Real-World Examples
Let’s look at some real scenarios:
Scenario 1: Busy Professional (3 meals/week)
- Meal planning: 60 minutes/week
- Grocery shopping: 90 minutes/week
- Ingredient prep: 30 minutes/week
- Total: 180 minutes (3 hours) per week
- Per year: 156 hours = 19.5 full work days
Scenario 2: Family of 4 (4 meals/week)
- Meal planning: 90 minutes/week
- Grocery shopping: 120 minutes/week
- Ingredient prep: 45 minutes/week
- Total: 255 minutes (4.25 hours) per week
- Per year: 221 hours = 27.6 full work days
Scenario 3: Minimal Planner (2 meals/week)
- Meal planning: 30 minutes/week
- Grocery shopping: 60 minutes/week
- Ingredient prep: 15 minutes/week
- Total: 105 minutes (1.75 hours) per week
- Per year: 91 hours = 11.4 full work days
Even in the most minimal scenario, you’re saving nearly 2 weeks of full-time work per year.
What Can You Do With That Time?
Let’s put those hours in perspective. With 156 hours saved per year, you could:
- Read 26 books (6 hours per book)
- Watch 78 movies (2 hours per movie)
- Exercise 156 times (1 hour sessions)
- Learn a new skill (online course)
- Spend quality time with family (uninterrupted)
- Start a side project (build that app you’ve been thinking about)
- Get better sleep (go to bed earlier)
Or, if you value your time at £20/hour, that’s £3,120 worth of time saved per year.
The Time vs. Money Trade-Off
Some people worry that meal kits cost more than buying groceries. And they’re right - meal kits typically cost £5-8 per meal, while groceries might cost £3-5 per meal.
But let’s do the math:
Traditional Cooking:
- Cost: £3-5 per meal
- Time: 1-1.5 hours per week (planning + shopping + prep)
- Total cost: £156-260 per year (for 3 meals/week)
- Time cost: 52-78 hours per year
Meal Kits:
- Cost: £5-8 per meal
- Time: 0.25 hours per week (just selecting meals)
- Total cost: £260-416 per year (for 3 meals/week)
- Time cost: 13 hours per year
The difference:
- Extra cost: £104-156 per year
- Time saved: 39-65 hours per year
That’s £2.40-4.00 per hour saved - less than minimum wage. If you value your time at even £10/hour, meal kits are a bargain.
Calculate Your Personal Time Savings
Everyone’s situation is different. Use the calculator below to see exactly how much time you could save:
Calculate Your Time Saved
See how much time you'll save each week by using meal kits
Time spent researching recipes and deciding what to cook
Time spent traveling to and shopping at the store
Time spent measuring, organizing, and preparing ingredients
Meal Planning
per week saved
Grocery Shopping
per week saved
Ingredient Prep
per week saved
Your Annual Time Savings
Per Month
Per Year
Per Year (8-hour days)
Ready to Reclaim Your Time?
Start using meal kits and get all that time back. Compare services and find the best deals to get started.
The Psychological Benefits
Beyond the raw hours, meal kits save mental energy:
Less Decision Fatigue
Every day, you make thousands of decisions. “What’s for dinner?” is just one more. Meal kits remove that decision entirely.
Less Stress
No more:
- “I forgot to buy an ingredient”
- “The store is out of what I need”
- “I don’t know what to cook”
- “I’m too tired to plan meals”
More Confidence
Meal kits teach you to cook. You’ll learn:
- New techniques
- Flavor combinations
- Cooking methods
- Recipe structure
After a few months, you’ll be a better cook - and you’ll have saved dozens of hours.
Common Objections (And Why They’re Wrong)
“But I enjoy grocery shopping!”
Great! You can still do it. Use meal kits for 3-4 meals per week, and shop for the rest. You’ll still save 60-80% of your planning and shopping time.
”Meal kits take longer to cook!”
Actually, they don’t. Meal kit recipes are designed to be quick - typically 20-40 minutes. And you’re not spending time:
- Looking up recipes
- Measuring ingredients
- Running to the store for missing items
Total time is usually less, not more.
”I’m already efficient at planning!”
Even the most efficient planners spend time:
- Researching recipes
- Making lists
- Shopping
- Prepping
Meal kits eliminate all of that. You can’t get more efficient than “it’s already done.”
Tips for Maximizing Time Savings
1. Use Meal Kits for Most Meals
Don’t just use them occasionally. Use them for 3-5 meals per week to maximize time savings.
2. Batch Your Meal Selection
Set aside 10 minutes once per week to select all your meals. Then forget about it.
3. Skip Weeks When Needed
Most services let you skip weeks. Going on holiday? Skip it. No time wasted.
4. Rotate Between Services
Use our switching strategy guide to save money while saving time. You get the best of both worlds.
5. Use the Pre-Portioned Ingredients
Don’t second-guess the portions. They’re already measured. Trust the process and save time.
The Bottom Line
Meal kits save you 2-4 hours per week - that’s 104-208 hours per year.
That’s equivalent to:
- 13-26 full work days
- 2-4 weeks of vacation time
- £2,080-4,160 worth of time (at £20/hour)
For most people, that’s worth far more than the extra £2-3 per meal.
Ready to Reclaim Your Time?
Here’s your action plan:
- Calculate your time savings using the calculator above
- Compare meal kit services to find the best fit
- Start with a new customer deal to save money while you try it
- Set up deal reminders so you never pay full price
Start today - every week you wait is another 2-4 hours you could have saved.
Compare all meal kit services →
Want to save both time AND money? Check out our complete guide to saving £200+ per year by rotating between services.